LinkedIn Live can be much more than a one-off broadcast.
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About Event
In this session, we’ll look at how to turn LinkedIn Live into a wider marketing campaign – from choosing the right topic and format, to promoting the event, engaging your audience and making the content work harder afterwards.
We’ll take you through the complete process, including planning, promotion, production and follow-up, and show how one live event can become video clips, social content, blogs, email content and more.
Whether you’re considering interviews, panel discussions, Q&As or thought leadership sessions, you’ll leave with a practical understanding of how LinkedIn Live can help build authority, engage professional audiences and support lead generation and pipeline.