Live sessions focused on turning skills into offers and momentum into income.
Jeffrey Denissen: From Accountant to Fractional CFO
About this event
Jeffrey Denissen started his career doing what most accountants do — working inside the system, serving clients, climbing the ladder.
But at some point, something shifted.
After 20+ years in public accounting, financial institutions, and advisory roles, he made a decision that most financial experts never make: he left the security of the corporate world and built something of his own.
In this session, Jeffrey shares that journey — the turning point, the leap, and what it actually took to go from trusted accountant to founder of his own fractional CFO practice.
If you've ever wondered what it looks like to take your expertise and turn it into a business, this one's for you.
Format
40-min talk with Jeffrey
20-min open AMA
About the speaker
Jeffrey Denissen, CPA, CA, CIA, and a fractional CFO and founder of Profit Guard Consulting. With over 20 years of experience in public accounting, financial institutions, and advisory roles, he partners with owner-led businesses in trades, manufacturing, professional services, and software.
He's known for translating complex financial concepts into clear, actionable insight — and for showing up as a straight-talking partner, not just an advisor.
Who this is for
Accountants, bookkeepers, consultants
You're thinking about making the leap from employee to business owner
You want to turn your expertise into something of your own
You're curious about what the path really looks like — unfiltered
About The Execution Lab
The Execution Lab helps builders turn ideas into Income First™ businesses. We focus on execution, clarity, and building systems that actually make money.
Website: https://theexecutionlab.ca
LinkedIn: https://linkedin.com/company/the-execution-lab-vancouver
Events (Luma): https://luma.com/the-execution-lab
Notes
This event is free — no ticket required
This session will be recorded and posted on our YouTube channel and website for those who can't attend live
Live sessions focused on turning skills into offers and momentum into income.