Stand Out. Get Seen. Get Chosen. | FoundHER & FundHER Lunch: Los Angeles
Why Should Someone Choose Your Business?
You know your business has something valuable to offer. But do the right people know why they should choose you?
You can have an incredible product, an innovative idea, or a service that genuinely changes people's lives. But if potential customers don't understand what makes your business different, they may never give you the opportunity to show them.
And in a world where everyone is competing for attention, being great at what you do isn't always enough. You need to communicate why it matters.
This April, we're bringing women founders and funders together for meaningful connections, real business conversations, and a special educational segment focused on helping your business stand out, build credibility, and attract the opportunities it deserves.
Whether you're bootstrapping, growing an established company, or preparing to seek investment, knowing how to communicate your value can make all the difference.
THIS MONTH'S FOUNDER CONVERSATION
Why Should Someone Choose Your Business?
Think about the last time someone asked you what your business does.
Did they immediately understand who you help, what problem you solve, and why they should care?
Or did you find yourself explaining, adding details, and hoping they understood?
If people don't understand your value, it's difficult for them to buy from you, refer you, partner with you, or invest in you.
During our educational segment, we'll explore:
What makes your business different: How to identify and communicate what sets you apart from competitors.
What your customers really care about: Understanding the problems, needs, and outcomes that influence purchasing decisions.
Making your message matter: Explaining what you do in a way that is clear, compelling, and memorable.
Building trust and credibility: Using customer experiences, testimonials, and real results to demonstrate your value.
Getting noticed by the right people: Choosing marketing and visibility strategies that make sense for your business, your goals, and your budget.
This isn't about having the biggest marketing budget, the flashiest website, or being everywhere on social media.
It's about understanding what makes your business valuable and making sure the right people recognize it.
Come prepared to think about what makes your business different and how you can communicate that value more effectively.
Our goal is for you to leave with a clearer, stronger way to explain who you serve, what you offer, and why it matters.
MORE THAN A LUNCH. REAL RELATIONSHIPS.
At FoundHER & FundHER, we believe the right relationships can change the trajectory of a business.
But here's something worth thinking about: When someone meets you, will they remember what you do well enough to tell someone else about it?
One of the most powerful things that can happen at our lunches is when a woman leaves the room knowing exactly who she can introduce you to.
That's why we create opportunities to move beyond surface-level networking and really understand what each other is building.
The woman sitting across from you might become your next customer, introduce you to a strategic partner, connect you with an investor, or help you see your business from an entirely new perspective.
This isn't another networking event where you exchange business cards and hope something happens.
It's a room where real conversations lead to real relationships, introductions, referrals, and opportunities.
WHO IS IN THE ROOM
A thoughtfully curated gathering of women founders, entrepreneurs, and funders who believe in the power of meaningful relationships.
Some are launching businesses. Others are building revenue, expanding into new markets, growing teams, or preparing for investment.
Everyone brings something valuable to the table, whether it's experience, expertise, connections, resources, or a fresh perspective.
No awkward networking. No sitting silently through endless presentations.
Just genuine conversations, valuable education, and women who understand the entrepreneurial journey and want to see one another succeed.
WHAT YOU'LL LEAVE WITH
A clearer understanding of what makes your business different
Practical ideas for communicating your value to customers, partners, and investors
Strategies for building credibility and attracting the right opportunities
A stronger, more memorable way to explain who you serve and why your business matters
Meaningful connections with women founders and funders
Opportunities for introductions, referrals, partnerships, and collaboration
Fresh perspectives and resources to help you move your business forward
GOOD TO KNOW
Your $20 ticket reserves your seat at the table. Lunch is ordered and paid for separately at the venue.
Seating is intentionally limited to create a welcoming atmosphere and meaningful conversations.
Tickets are non-refundable and non-transferable.
We use name badges, and you'll actually get to know the women around you.
Founders at every stage are welcome, from the earliest idea to established and growing businesses.
A NOTE FROM LISA
After working with hundreds of entrepreneurs, one thing I've seen time and again is that some of the most talented founders struggle to explain what makes their businesses special.
They know their products. They know their services. They know how hard they've worked to build something meaningful.
But sometimes they're so close to what they're creating that it's difficult to see their businesses through the eyes of the people they're trying to reach.
And that matters.
Because when people understand the value you bring, they're better equipped to become your customers, recommend you to someone else, or open a door you didn't know existed.
That's why I'm excited about our April conversation.
We're continuing our 2027 Founder Growth Series by exploring how to position our businesses, communicate our value, and become more visible to the people who matter most.
You deserve to be known for the value you create. Let's make sure the right people understand it.
I look forward to welcoming you to the table!
Warmly,
Lisa McCarthy
Founder, FoundHER & FundHER
More from Lisa McCarthy, Founder of FoundHER & FundHER:
I am thrilled you’re considering joining one of our Los Angeles–based events. This community was created with YOU in mind.
Because we focus on high-quality experiences and meaningful connections, our events are intentionally limited in size. We offer monthly founder lunches across Los Angeles and the San Fernando Valley, intimate Food and Philosophy Dinners for women founders every other month, and educational events for women in business throughout the year.
The community is slated to expand throughout Orange County, Pasadena, and beyond, with more virtual opportunities to come.
I look forward to meeting you and supporting your business efforts!
Lisa McCarthy
Founder - www.FoundHERandFundHER.com
President - www.MakeMyIdeaReal.com
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