The Future of Commerce is LIVE!
2:00 PM — Arrival, Drinks & Networking
Meet founders, brands, platforms, creators, agencies, technology companies and leaders shaping the next generation of digital commerce.
2:30 PM — Opening: Why Live Economy World, Why Now?
Yenan Wang & Gordon Glenister, Co-Founders, Live Economy World
A short opening on why commerce, creators, content and community are converging — and why a new industry ecosystem is needed to bring those worlds together.
2:40 PM — Main Panel: From Attention to Transaction
How creators, LIVE, community and technology are reshaping commerce.
Sholtee Mee, GM of Ebay Live International
Yu Bai Tiktok Shop
Jess-Angel McAleese - Live Host & Tiktok Live Strategist
Shirley Tao, UK Lead Yadea (Biggest Scooter brand in China)
David Williams, Ecommerce Director, Planet Organic
Alexander Toft, International Managing Director, Moonpig
Consumer attention has moved dramatically, but turning attention into measurable commercial growth remains one of the biggest challenges facing brands.
This opening discussion brings together perspectives from across the new commerce ecosystem brand, platform, creator, agency and ecommerce to explore what is genuinely driving discovery, trust and sales today.
Topics include:
Where content ends and commerce begins
The changing role of creators in the customer journey
When LIVE genuinely drives commercial results
How brands should think about TikTok, social commerce and community
What international brands need to understand when entering the UK market
What the next generation of ecommerce could look like
Featuring leaders from brand, platform, creator, agency and ecommerce.
3:25 PM — Commerce in Action
A short case study from the frontline
A practical look at how brands, creators or platforms are turning audience attention into measurable commercial outcomes what worked, what didn’t, and what others can learn.
3:35 PM — Live Economy Roundtables
The conversations the industry needs to have
Guests will join curated roundtable discussions focused on some of the biggest questions facing modern commerce.
Social Commerce
How do brands turn content and creators into measurable sales?
Cross-Border Growth
What does it really take for an international brand to win UK consumers?
Creator Commerce
Are creators becoming a new retail and distribution channel?
LIVE & Community
Where does livestreaming genuinely outperform traditional ecommerce?
AI & the Future of Commerce
How will AI reshape content, creators, customer experience and online selling?
Each table will be hosted by an industry leader, with the strongest insights brought back to the wider room.
4:20 PM — What the Room Thinks
Roundtable hosts share the most important ideas, challenges and predictions emerging from the discussions.
4:40 PM — Closing Conversation: Where Commerce Goes Next
A forward-looking conversation exploring where retail, digital commerce and the creator economy are heading and where the biggest opportunities may emerge over the next few years.
4:55 PM — Closing Remarks
What comes next for the Live Economy World community.
5:00 PM – 6:30 PM — Drinks, Demos & Curated Networking
Continue the conversation over drinks and meet the brands, platforms, creators, investors, technology companies and industry leaders building the next generation of commerce.
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In association with WorldFirst