Good Work, Wrong Signal: Why Strong Brands Get Overlooked
BUSINESS MAKEOVER SESSIONS
A live session for founders, entrepreneurs, and business owners who are done guessing why their marketing isn't working. Each session tackles one specific positioning or brand strategy problem—with real diagnosis, real frameworks, and a live audit so you can see exactly what good looks like in practice.
You've built something real. You know it's good. But somewhere between what you do and how it reads in the market, something gets lost.
The problem usually isn't the work. It's the signal.
Most founders and business owners are so close to what they do that they can't see what their audience actually sees: a website that raises questions instead of opening doors, messaging that's technically accurate but doesn't land, a differentiator that exists but isn't visible to anyone outside their head.
In this 60-minute live session, we'll get into what's actually creating that gap—and what to do about it.
What we'll cover:
Why strong businesses get overlooked and weaker ones get remembered
The positioning mistakes that cost you credibility without you realizing it
How to identify your actual differentiator—not the one you think you have, the one that's already there and isn't being communicated
What your brand is signaling right now vs. what it should be
Plus: a live brand audit
One volunteer brings their business to the hot seat (website, social channels, positioning) for a real-time diagnosis. Everyone in the room learns from watching it happen live.
This is not a high-level overview. You'll leave with something specific you can act on the same week.
A few practical notes
This session will be recorded and may be made available after the event. If you'd prefer to stay off the record, simply keep your camera off and skip the Q&A. No problem at all.
About your host
Priscila Antunes is a Brand & Marketing Strategist and Fractional CMO with over 10 years of international experience. She's the founder of Marketing Makeover—a consulting practice built on one core belief: most marketing problems are actually positioning problems. She works with founders and growing businesses to diagnose what's creating friction between their brand and their market, and fix it with strategy, not more activity.
Learn more: mktmakeover.com
Connect: linkedin.com/in/priscila-a-antunes
Format: Online, 60 minutes
Spots: Limited
🐦 Early bird: First 10 tickets at €19, then €27