Should You Open a Second Location?

​Join Coffee Futures Fund on July 22 for a focused gathering to talk about the motivations and factors that should drive your decision around opening a second location.

Most owners start thinking about a second location around year two or three. But not all are thinking about it for the right reason.

​It's usually not growth. It's not the brand. It's boredom — the interesting problems of year one are solved, and a second location feels like getting that feeling back.

​This is a conversation for independent cafe owners who are sitting with this question right now. Just a small group of owners talking honestly about the decision that breaks more shops than almost anything else.

​We'll cover three things: how to know if your first location is actually ready, what the economics of a second location really look like in 2026, and how to tell the difference between genuine growth and expensive boredom.

​Come with your real situation. Leave with a clearer answer.

This is peer learning at its best.

+++++

This event offers a safe and initmate setting to connect with other coffee owners and Coffee Futures Fund team, hear what is top of mind right now, and spend time with others interested in the business of coffee and the opportunities shaping it.

Save the date and plan to be part of an evening that is thoughtful, welcoming, and well worth your time. Whether you are already familiar with Coffee Futures Fund or simply curious to learn more, you can expect a clear, engaging experience and meaningful discussion throughout.