Personal Branding 101 - Content Creation + Strategy
If you’re an aspiring content creator, new to your content creator journey, or want to learn frameworks that will help you dive in more deeply…
…This one’s for you.
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Everyone has, at some point, felt the urge to create something.
In the age of social media, many people feel pressured to create with a goal… more views, more followers, land brand deals…
Focusing on the wrong things can lead to attracting in the wrong audience, pigeon-holing yourself into a niche, or even after a whole, feeling like you’re not “allowed” to post about certain topics you care about to maintain a certain “image” online.
When it comes to growing and scaling for social media (or any creative endeavor), missaligment is usually the leading cause of burn out.
Personal branding is the foundation to building an authentic, sustainable flow of creation on social media.
It’s creating with knowing that the mosaic of everything we create tells a story of who we are to our audience (and the algorithm).
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What we’ll go through in this session:
• The importance of storytelling… but also, the importance of HOW you deliver that story so it can reach the right people
• Becoming a lighthouse for your target audience
• A framework called the “Creator Vision” that you can sit down with and always come back to.
We’ll end with a 15 minute Q&A about anything storytelling, personal branding, and content creation.
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This will teach you:
• How to use the Creator Vision to form content pillars to create aligned ideas. Build a social media strategy that works for YOU.
• Storytelling fundamentals (focused on short form video), and a crash course on how to make authentic short form videos that convert. (This will be one or two classes).
Will also host office hours for those that have 1-on-1 questions
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about me:
My name is Natalia and I’ve been working in the creator space since 2023.
I’ve been helping founders and creators with building their personal brand - and creating social media strategies that are sustainable and aligned to them.
These classes adress common problems I see with people at the earlier stages of content creation and building their personal brand… so hope any aspiring creators at NS can benefit!