

FIND YOUR BUSINESS SOUL CODE
Join us for a full day to discover your SOUL CODE.
Get clear on what you stand for and how to say it. Then leave with a week of content, written in your own voice.
A one-day workshop in Lisbon for anyone building a personal brand.
You’ll get a clear message, a week of posts ready to go, and a storytelling session with Phillip Humm TED speaker (900k on Instagram, 305k on YouTube).
What to expect:
Most people building a brand know their work inside out. What they struggle with is what to say about it, so they post in bursts, borrow other people’s hooks and go quiet when nothing lands.
This day fixes that.
In the morning, Joel Burgess takes you through your Soul Code: who you’re talking to, the stories only you can tell, how you’re built to create, and your way of solving the problem you solve. It’s pen and paper, no screens. You’ll leave with a first draft you can post from tomorrow.
In the afternoon, you put it to work. You’ll write your posts for the week ahead, each one built on something you believe rather than a generic tip. Then Phillim Humm shows you how to turn your own stories into content people stop for.
You’ll leave with a clearer message, a week of content and a room of people who know what you’re building.
Places are limited to 20 to keep the room focused.
Your ticket includes:
The Soul Code morning workshop with Joel
A content session to write your week ahead
A storytelling session with Phillip Humm TED Speaker
The Heart-Led Hook Bank Coffee, tea and water
A room of founders and creators building in the city