

2027 Q1 Communications Roadmap – Setting Goals That Build Visibility and Impact
Join us for a free one-hour virtual workshop designed to help businesses and organizations set intentional PR and visibility goals for the year ahead.
This guided strategy session will show you how to align your storytelling, media outreach, and content strategy with your broader business or mission goals.
Betancourt Group Founder and CEO Angela Betancourt will share frameworks she uses with clients in sustainability, innovation, and impact sectors to help them move from reactive publicity to proactive visibility.
You’ll walk away with:
A clearer understanding of what PR success looks like for your organization to kick off 2027.
A framework for setting measurable and realistic communications goals.
Ideas for story angles, campaigns, and thought leadership opportunities.
A simple roadmap for tracking progress and building media momentum all year long.
This is an interactive virtual workshop. Come ready to take notes, brainstorm ideas, and ask questions.
Attendance will be limited to keep the session engaging and hands-on.
Whether you’re an entrepreneur, nonprofit leader, or communications professional, this hour will help you start the summer with clarity and creative energy.