Craft vs Speed: The Future of Creative
AV is collaborating with Higgsfield AI to host a breakfast panel on the future of creative.
Brands and agencies of all sizes are mastering a new era of production. The tools are advancing fast, and the focus is shifting back to where it belongs: the creative.
Higgsfield, one of the fastest-growing generative AI companies in the world, is at the front of that change, letting brands, agencies and creators produce video and visual content at a speed that wasn't possible a year ago.
But that raises the real question: AI makes output faster, but does it make the work better? And where does human taste still win?
Join us over breakfast as we get into craft vs speed, how AI is changing the creative workflow, and what teams can really do when the only limit is the idea.
The morning kicks off with an online Fireside Chat with Higgsfield CEO and Founder Alex Mashrabov (joining live from the US).
Followed by a panel of creatives navigating this shift in real time:
Lara Thom — Former Global CMO @ Guzman Y Gomez
Kim Verbrugghe — MD @ SLIK
Andy Morley — Chief Customer Officer @ Pet Circle
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Brief Agenda
8:00-8:30am: Arrive & breakfast
8:30-9:00am: Welcome and intro to Higgsfield with Alex Mashrabov
9:00-9:45am: Panel + Audience Q&A
9:45-10:30am: Networking
Who it's for: Heads of Creative, Content, Production, Branding, and Marketing — the executive decision-makers who now need to communicate with their audience with more precision, and to create at scale — along with the creators and production teams turning ideas into output every day.
Applicable industries: Industry-agnostic. Think creative agencies, media & entertainment, fashion, broadcast, consumer brands, hospitality, and any broader enterprise with a marketing or creative function.
And a natural fit for sport & sporting bodies — leagues, clubs, and athlete agencies (AFL, tennis, football clubs, and the like) with a constant need for highlight content, athlete storytelling, and fan-facing social video at high volume.
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Higgsfield — The All-in-One Professional AI Video Generation Platform
Higgsfield is the fastest-growing AI video generation platform, turning an idea into cinematic, production-ready video — from social ads to films and series — at the speed of imagination.
$500M+ run-rate revenue in 15 months, 27M+ users, 6M+ generations per day, and 5B+ social media reach. 78% of the Fortune 500 already use Higgsfield. Backed by top-tier VCs and headquartered in San Francisco, Higgsfield owns the next era of creative production.
Athletic Ventures — VC Fund Powered by Elite Athletes.
AV is a community of elite athletes who invest in and support innovative and disruptive private companies. We recognise the relentless pursuit of excellence required in both sport and business, and we leverage this mindset to accelerate growth in our portfolio companies.
Our mission is to generate outsized financial returns whilst providing education opportunities for athletes along the way. As AV grows, so does our impact - both within the sporting world and business landscape.