Your Product Is in Sephora. Why Isn't It Selling?
Your Product Is in Sephora. Why Isn't It Selling?
You made it onto Sephora's shelves. But what if shoppers keep walking past your product?
Getting into Sephora is a major milestone for any beauty brand.
You've invested in product development, packaging, marketing, and retail distribution. Your products are finally sitting on the shelves of one of the world's most recognized beauty retailers.
But being on the shelf doesn't guarantee being chosen.
Shoppers walk in. They notice your product. Some pick it up, compare it with alternatives, and put it back.
And you may never know why.
Your sales reports show how many products were sold. But they don't tell you how many shoppers considered your brand, what they compared it with, or why they decided not to buy.
What if the biggest problem with your retail sales is something your sales data can't show you?
In this free live webinar, we'll explore what happens between getting noticed and getting purchased — and how beauty brands can better understand the decisions shoppers make at the shelf.
What You'll Discover
Why shelf presence isn't enough: What happens when your brand gets retail distribution but struggles to convert shopper interest into sales.
Why shoppers walk away: How to identify where attention turns into hesitation, comparison, or lost purchase opportunities.
What your sales reports are missing: Why knowing what sold isn't the same as knowing what shoppers wanted but didn't buy.
What shoppers actually compare: How Notice, Compare, and Consider signals can reveal how customers evaluate your products alongside alternatives.
How to turn insights into better decisions: How shopper behavior data can inform product positioning, merchandising, and retail marketing strategies.
Who Should Attend?
This webinar is designed for beauty and personal care professionals across the UAE, Saudi Arabia, and GCC, especially:
Beauty & Skincare Brands Selling Through Sephora or Other Major Retailers
Beauty Brand Founders & Business Owners
Brand & Trade Marketing Managers
Retail Sales & Distribution Teams
Shopper Marketing & Consumer Insights Professionals
Category Management & Merchandising Teams
Beauty Brands Planning to Expand into Physical Retail
Whether your products are already on Sephora's shelves or you're preparing to enter major beauty retailers, this session will help you think beyond distribution and focus on what happens before a purchase.
Event Details
Date: Thursday, October 22, 2026
Time: 3:00 PM UAE (GST) / 2:00 PM Saudi Arabia (AST)
Duration: 60 minutes
Format: Live Online Webinar via Zoom
Language: English
Admission: Free
Hosted by: TravConnect by RavenL
About TravConnect
TravConnect is a pre-purchase shopper behavior analytics solution designed to help brands better understand what happens at physical retail shelves.
By analyzing how shoppers notice, compare, and consider products before purchasing, TravConnect helps brands uncover customer behavior that traditional sales reports alone cannot explain.
Getting into Sephora is an achievement. Understanding why shoppers aren't buying is the next step.
Join us to explore what might be happening between your product and your next sale.
This is an independent educational webinar by TravConnect and is not affiliated with or endorsed by Sephora.