​Willpower Presents: World of Sports & Human Performance

​An Immersive Experience in Sports & Human Performance

​Step inside a high-velocity half-day built around the future of human potential, from movement and recovery to mindset, tech, and innovation, taking place at Austin’s premier performance padel facility, Padel39.

​Train, test, and recharge alongside athletes, creators, and performance industry leaders. Expect a powerful mix of workouts, panels, and live activations that blur the line between sport, science, and culture. This isn’t a conference, it’s performance in motion.

​The Line Up

​What to Expect

​Track One: Culture in Motion (AM)

​A brand and culture-driven opening, exploring how performance breaks into the mainstream.

• ​10:00 AM — The New Brand Blueprint
  How wellness and performance brands break into sports culture.

  • ​Divya Goel | VP of Fan Engagement, FanCapital/Williams Racing

  • ​Craig Lyon | SVP of Marketing, Nutrabolt

  • ​Seth Hart | SVP, Integrated Partnerships, FloSports

  • ​Bill Murphy | Founder, CEO, Willpower
    

• ​11:00 AM — The Performance Platform
  Inside the partnerships between pro teams and performance brands pushing human potential forward

  • ​Dr. Ben House | Advisor, Vitality Blueprint

  • ​Jerritt Elliott | Head Volleyball Coach, University of Texas

  • ​Natasha Van de Merwe | Director of Endurance, Raw Nutrition

  • ​Casey Toolhill | Fmr. Defensive End, Houston Texans

​Lunch Break

• ​12:00 PM — Padel & Lunch
  Hit the courts for open play and a live clinic at Austin’s premier padel club.

• ​Refuel with a complimentary lunch from Gardencup and Sweet Addison’s Protein Cookies.

​Track Two: Pushing the Limits (PM)

​After lunch, we shift gears from brand stories into the technical and tactical edge of performance.

• ​1:00 PM — High-Stress Cognitive Performance
  From battlefields to racetracks to championship games: sharpening the mind under pressure.

  • ​Tommy Wood | Head Neuroscientist, F1 Drivers + Associate Professor, University of Washington

  • ​Antti Kontsas | Performance Director, Hinsta Performance

  • ​Sten Stray-Gundersen | Professor of Exercise Science, University of South Carolina
    

• ​2:00 PM — American Performance
  Sports, defense, and wellness leaders on the future of American performance and ingenuity.

  • ​Siu-Anne Gil | Founder, CEO, Drive Flow AI

  • ​Lauren Betzing | Chief Strategy Officer, Evolve

  • ​Rob Insinger | Co-Founder + Chief Revenue Officer, Ammortal

  • ​Bill Powell | Co-Founder, Anthropy Partners
    Steve Tidball | Founder, CEO, Vollebak
    

• ​3:00 PM — Padel & Chill
  Close the day with recovery, connection, and casual competition.

​Recovery & Recharge Zone

​Recharge in an immersive wellness tech space built to help you recover, refocus, and perform at your peak.

​🦾 Recovery activations — Rally, Evolve, Neuronic, Shiftwave, Winback, Higher Prana VR, Hyperice, Neurable, Arctop, Audicin, and Hytro.

​Experience Shiftwave at Willpower on Oct 15, recovery slots are open now.
👉 Book here

​⚡ Functional fuel-ups — SAPs, Athletic Brewing, AG1, and Nutrabolt (C4).

​🎾 Movement unlocked: Open padel play.

​Thank You to our Sponsors

​Klaviyo is the growth platform built for smarter customer relationships. Klaviyo helps brands turn data into personalized experiences that drive real connection and results.

​Morrison Foerster is a global law firm trusted by innovators, investors, and market leaders shaping the future. With deep expertise across technology, life sciences, and consumer industries, MoFo helps clients navigate complex challenges, scale responsibly, and turn bold ideas into lasting impact.

​​​​About Willpower

​​​​Willpower is a community platform for bold consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities.