​Willpower Presents: World of Sports & Human Performance

​An Immersive Experience in Sports & Human Performance

​Step inside a high-velocity half-day built around the future of human potential, from movement and recovery to mindset, tech, and innovation, taking place at Austin’s premier performance padel facility, Padel39.

​Train, test, and recharge alongside athletes, creators, and performance industry leaders. Expect a powerful mix of workouts, panels, and live activations that blur the line between sport, science, and culture. This isn’t a conference, it’s performance in motion.

​Featured Speakers

• ​Divya Goel | VP of Fan Engagement, FanCapital/Williams Racing

• ​Craig Lyon | SVP of Marketing, Nutrabolt

• ​Tommy Wood | Head Neuroscientist, F1 Drivers + Associate Professor, University of Washington

• ​Antti Kontsas | Performance Director, Hinsta Performance

• ​Sten Stray-Gundersen | Professor of Exercise Science, University of South Carolina

• ​Steve Tidball | Founder, CEO, Vollebak

• ​Lauren Betzing | Chief Strategy Officer, Evolve

• ​Rob Insinger | Co-Founder + Chief Revenue Officer, Ammortal

• ​Bill Powell | Co-Founder, Anthropy Partners

​What to Expect

​Track One: Culture in Motion (AM)

​A brand and culture-driven opening, exploring how performance breaks into the mainstream.

• ​10:00 AM — The New Brand Blueprint
  How wellness and performance brands break into sports culture.

• ​11:00 AM — The Performance Platform
  Inside the partnerships between pro teams and performance brands pushing human potential forward.

​Lunch Break

• ​12:00 PM — Padel & Lunch
  Hit the courts for open play and a live clinic at Austin’s premier padel club.

• ​Refuel with a complimentary lunch from Gardencup and Sweet Addison’s Protein Cookies.

​Track Two: Pushing the Limits (PM)

​After lunch, we shift gears from brand stories into the technical and tactical edge of performance.

• ​1:00 PM — High-Stress Cognitive Performance
  From battlefields to racetracks to championship games: sharpening the mind under pressure.

• ​2:00 PM — American Performance
  Sports, defense, and wellness leaders on the future of American performance and ingenuity.

• ​3:00 PM — Padel & Chill
  Close the day with recovery, connection, and casual competition.

​Recovery & Recharge Zone

​Recharge in an immersive wellness tech space built to help you recover, refocus, and perform at your peak.

​🦾 Recovery activations — Rally, Evolve, Neuronic, Shiftwave, Winback, Higher Prana VR, Hyperice, Neurable, and Arctop.

​Experience Shiftwave at Willpower on Oct 15, recovery slots are open now.
👉 Book here

​⚡ Functional fuel-ups — SAPs, Athletic Brewing, AG1, and Nutrabolt (C4).

​🎾 Movement unlocked: Open padel play.

​Thank You to our Sponsor: Klaviyo

​Klaviyo is the growth platform built for smarter customer relationships. Klaviyo helps brands turn data into personalized experiences that drive real connection and results.

​​​​About Willpower

​​​​Willpower is a community platform for bold consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities.