​Submitting an online application is rarely enough to get noticed. Learn how to use LinkedIn, targeted research, and strategic outreach to identify the hiring manager, build credibility, secure advocacy, and create a more direct path to an interview.

​Featured Speaker

​Mauri Schwartz
Dynamic & Results-Based Career & Job Search Coach | “Her secret sauce really works!”

​With a background in software, recruitment, management, and UC Haas MBA, Mauri enables senior-level professionals to land their next role, guiding them through transitions, strategically, confidently and with accountability.

​“I can say with absolute conviction that I would not have this job without her. Her methodology, tools and especially accountability are game-changing.” ~ Client

​Mauri works with professionals navigating pivots, job searches, and career transitions. They represent most industries and job functions, and her fascination with them, what they do, and what they value gives her insights to lead them to success. Clients say "she treats every client as if they were her only client."

​Host

​Keita Wangari (she/her)
Founder & CEO @ Exitous

​Keita founded Exitous after experiencing the double-impact of a husband & wife layoff while managing a life-threatening health crisis with her child. She’s building a world where every worker is empowered to make their best exit.

​More About This Webinar

​Applying for a job online can feel like sending your résumé into a black hole. Even highly qualified candidates may never reach the hiring manager—or receive an opportunity to demonstrate why they are a strong fit.

​In this practical webinar, career strategist Mauri Schwartz will show you how to find another way in. You’ll learn how to identify and research the person responsible for hiring, uncover connections who can provide introductions or advocacy, and craft outreach that gets attention without simply asking for a job.

​The session will also explore how to build and strengthen your LinkedIn network before you need it, enabling you to become a known, credible candidate who has greater access to opportunities, valuable insights, and people willing to advocate for you.

​Who It’s For

• ​Professionals who are actively searching for a new role

• ​Job seekers who are applying online but receiving few interview invitations

• ​Career changers who need to build credibility in a new field or industry

• ​Professionals who want to use LinkedIn more strategically

• ​Anyone who is uncomfortable with networking or unsure what to say

• ​People who want to build a stronger network before beginning their next job search

​What We’ll Cover

• ​Why submitting an application is only the beginning

• ​How to identify the actual hiring manager—not just the recruiter

• ​How to research the hiring manager and company using LinkedIn, Google, and AI tools

• ​How to find mutual connections and other contacts inside the organization

• ​How to request an introduction from a shared connection

• ​How to give an advocate an effective introductory blurb

• ​How to approach hiring managers who are first-, second-, or third-degree connections

• ​When to use LinkedIn messages, InMail, connection requests, or email

• ​How to write concise, personalized outreach that demonstrates your value

• ​What to say after a hiring manager accepts your connection request

• ​How to conduct networking conversations without asking for a job or an “informational interview”

• ​How to build authentic, reciprocal relationships by giving as well as receiving