Fireside Chat | Rooted in Culture, Ready for the World: Building Lahori Zeera

​Join us for an engaging fireside chat on the inspiring journey of building one of India’s most loved traditional beverage brands. This conversation explores how a homegrown product, deeply rooted in culture and nostalgia, evolved into a modern, scalable brand with national appeal.

​​Featuring:

​Nikhil Doda, Co-Founder and COO, Lahori Zeera
Naman Singhal, CEO, AIC ISB

​The session will delve into the brand’s origin story, the challenges of preserving authenticity while expanding to new markets, and the strategic decisions that shaped its growth. Participants will gain insights into navigating the consumer goods landscape, building trust through storytelling, and scaling a culturally rooted product for a global audience.

​Hosted at the ISB Mohali campus, this interaction offers a unique opportunity for founders, students, and enthusiasts of consumer brands to learn directly from the entrepreneurial journey behind Lahori Jeera.

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🎟️ Limited seats available