Understanding the Buyer's Journey
Have you ever walked away from a great first meeting wondering what happens next?
Who’s really in the room? What builds momentum between “we’re interested” and a signed contract? When is a pilot a genuine evaluation — and when is it a polite way to delay saying no?
Join us to pull back the curtain on the buyer’s journey — mapping what the process actually looks like from the inside, and hearing directly from the people who live it on both sides.
Speakers:
∙ Maria Aquino, Sr. Healthcare Solutions Advisor, CDW
∙ Jason Horne, VP, SGP Purchasing Partner Network
∙ Adam Wiener, VP Operations, Fieldgate Retirement Living
∙ Nigel Vanderlinden, VP Sales, Welbi
Whether you’re selling technology, buying it, or building a business that depends on understanding how enterprise decisions get made — this conversation is for you.
Space is limited. Register to save your spot.
This event is sponsored by Amba, and hosted at Microsoft HQ in Toronto.
A note on building access: A unique email address per registrant is required. A QR code will be sent to your email on the day of the event (or the day before) from '[email protected]' — this is your building and event pass and is required for entry. Please check your spam folder if you don't see it.