

Close More Deals: A Sales Masterclass - Who Are You Selling To?
Customer discovery methods and the questions that unlock real pain. Personas and use cases mapped to your ICP. Translating your solution into customer language. The technical blind spot. Intro to sales vs. marketing vs. Business Development vs. Go-to-Market.
Sales isn't just a function of your business; it's the skill that determines whether your startup or business survives and grows. This series reflects Ascender’s core belief: sustainable businesses are built through revenue, traction, and customers; not always venture capital.
Close More Deals gives attendees the frameworks, tools, and practiced confidence to find the right customers, make the ask, and close deals consistently. This 7-session series builds on the last, culminating in a complete personal sales playbook.
Ascender’s sales masterclass was built for those who have to sell as part of their role; either as a founder, small business owner or someone new to sales.
Ascender Members get 50% off; use code MEMBER2026 at checkout.
A sliding scale is available. Please email Ellen@ascenderpgh.com for assistance.