Beyond the Press Release: PR That Works for B2B Startups
Overview
You've closed your fundraising round or hit another key milestone for your B2B startup— but are you ready for PR?
Nina Pfister of MAG PR brings more than a decade in B2B tech public relations to founders navigating this strategic area for the first time.
What You’ll Learn
How to make the most out of PR for your first funding announcement or launch
Why the relations part of public relations is key
Why Answer Engine Optimization (AEO) matters for B2B tech
How to think about PR between milestones
Common mistakes to avoid, specific to B2B tech
Whether you’re gearing up for your first raise or have stories to share with media right now, bring your questions and leave with a strong foundation to get your B2B startup and stories in front of the right audiences.
About our speaker
As co-founder of MAG PR, Nina Pfister brings over a decade of professional experience helping B2B tech companies, VC firms, and early-stage startups find their voice in crowded markets. She built the boutique agency from the ground up, led by senior-only practitioners who deliver both strategy and execution without the typical agency runaround.
Beyond PR, Nina is a published children’s author and serves as Communications Director for the Weymouth Libraries Foundation, championing community literacy and the belief that great stories should be accessible to everyone.
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