

Business Unusual: Leadership Lessons from Patagonia. Breakfast Club Edition II
A morning gathering on purpose, performance, and leadership, inspired by Patagonia founder Yvon Chouinard’s values-first philosophy.
Chouinard never set out to be a businessman, yet his approach changed the way we think about leadership.
Patagonia became one of the most respected brands in the world by staying true to its values:
Putting the planet before profit
Trusting employees with freedom and autonomy
Proving that ethics and success can go hand in hand
As a High Performance Coach and Mindfulness Teacher, Pauline Leung leads the conversation on how these lessons translate into daily leadership — leading with clarity, sustaining energy, and making intentional choices.
☕ Join us at Patagonia Soho for coffee (bring your own mug), connection, and an exchange of ideas with fellow leaders and founders.
This event is free of charge, though we welcome any donation to Patagonia Action Works, Patagonia’s platform for supporting grassroots environmental action.
No need to read the book beforehand, we’ll explore the key ideas together. If you’d like to dive deeper before or after the event, Let My People Go Surfing is available through Patagonia or Penguin Books.
Please note: This session is created with Leaders in mind, especially those managing a team. Since space is limited, we’d love to prioritize them for this gathering.
That said, everyone is welcome in this community. If this isn’t your current role, but you’d like to be part of the conversation, reach out, we’ll be glad to keep you in the loop for future events.
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About Pauline Leung
Pauline is a High Performance Coach and Mindfulness Teacher with nearly two decades of global executive leadership experience. She helps professionals find clarity, energy, and purpose, through coaching, leadership programs, and curated gatherings. As the founder of Flow Grounds, she creates spaces where leaders can grow, connect, and lead with heart, authenticity, and well-being.
Linkedin
pauline-leung.com
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About Counter Culture Coffee
Counter Culture Coffee was founded as a pioneer in sustainability-driven coffee. Guided by the principles of environmental, social, and fiscal responsibility, the company has built transparent supply chains, fostered long-term farmer relationships, and created a culture of openness and profit-sharing. With nearly three decades of growth, Counter Culture continues to set the standard for quality coffee and sustainability in action.
Instagram
counterculturecoffee.com