The Spill: Brand Partnerships with Noelle Lucas
About The Spill
The Spill is Creator Tea Talk's live webinar series, designed to give creators the real, unfiltered education they won't find in a generic course.
Each session features an expert from the creator economy who breaks down a specific skill or strategy creators can apply in their own business. Think of it as pulling up a seat to hear the tea straight from people actually doing the work.
Creators walk away with practical, actionable tips and get direct access to ask experts the questions that actually apply to their business.
About This Session
Get the Deal: A Creator’s Guide to Brand Partnerships
Landing brand partnerships isn't just about having an engaged audience. It's about knowing how to pitch, negotiate, and position yourself as a partner brands actually want to work with. In this session, Noelle walks through what it really takes to get a brand partnership, from first outreach to closing terms that reflect your worth.
Can't make the session? No worries—all ticket holders will have access to the recording up to 7 days after the event.
About Noelle Lucas
Noelle Lucas is the Founder of Vibeology, a boutique influencer marketing agency based in Atlanta that helps founder-led brands in beauty, skincare, fragrance, and wellness build culture-first creator ecosystems. With a brand-first, retainer-led approach, Noelle positions influence as infrastructure, designing long-term strategies that drive brand equity, not just one-off campaigns.
Before launching Vibeology, Noelle served as Deputy Director of Influencer Marketing for the Harris Walz Campaign, where she launched the Peach State Creator Program and scaled it to 390 creator partnerships generating 124.4M impressions. She's also led influencer marketing at Social Club, working with clients like Delta Air Lines, SPANX, PUR Cosmetics, and Skylar Clean Beauty. An Auburn University graduate with a digital marketing certification from Georgia Tech, Noelle brings a strategic, culturally aware lens to every client engagement, helping brands build lasting influence.
Instagram: NoelleMikayla
LinkedIn: noelle-lucas-851a601b5
About Creator Tea Talk
Creator Tea Talk is a community that brings creators, marketers, and industry leaders together for transparent conversations about the creator economy.
Through dialogue and curated events, we create intentional spaces where stories, strategies, and ideas are shared freely to inspire and inform.
Website: creatorteatalk.com
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