The Future Beyond SaaS: A Conversation with Annrai O'Toole

​Join us at Baseline for a conversation with veteran founder and tech company scaler: Annrai O'Toole of VCola. We'll look at how AI is changing the way companies build and use software. We’ll explore the shift from off-the-shelf SaaS to more configurable, bespoke systems, and what that means for founders building products today.

​The discussion will cover what’s actually changing in practice: where agentic workflows are useful, where they’re overhyped, and why most businesses still need tools that balance automation with visibility and control. We’ll also look at the deeper technical and product fundamentals that continue to matter, even as the tooling changes.

​Alongside the bigger picture, Annrai will share lessons from building multiple companies over time: what has stayed constant, what has changed, and what founders should pay attention to now. Expect a practical conversation, thoughtful Q&A, and plenty to dig into for technical and non-technical founders alike.