Amazon DSP Workshop: NY Chapter
An afternoon with a small group of Amazon brand leaders, over drinks, snacks and an honest conversation about Amazon DSP.
Sponsored Ads capture existing demand. The same keywords, the same shoppers, and CPCs that keep climbing quarter after quarter.
Eventually, growth starts to plateau.
At that point, you can keep fighting harder for the same demand - or start creating new demand.
That’s where Amazon DSP comes in.
Many brands assume DSP is complicated, expensive, or simply out of reach. But when is it actually the right next step? Where does it create incremental growth, and where does it simply shift budget away from Sponsored Ads?
We’re dedicating an afternoon to figuring that out - together.
No webinar. No sales pitch. Just a small room, practical discussion, and a working session where you can ask questions, challenge assumptions, and get into the details.
What We’ll Discuss
When DSP actually makes sense
How to know when your brand is ready for DSP, where it can drive incremental sales, and where it may simply cannibalise Sponsored Ads spend.
Audience strategy beyond retargeting
How to think about competitor conquesting, lapsed purchasers, new-to-brand audiences, and building an audience architecture that goes beyond basic retargeting.
Campaign setup & budget allocation
How to structure audiences, creative, and budget across the funnel - and where brands commonly get the setup wrong.
The metrics that actually matter
Which metrics you should hold your team or agency accountable for, what Amazon’s reported numbers really tell you, and what they leave out.
Who It’s For
This session is for:
Brand owners building and scaling an Amazon business
E-commerce leaders responsible for growth and customer acquisition
Marketing heads managing Amazon Ads and broader demand generation
Amazon Agencies managing full-funnel Amazon ads
It’s useful whether you’re:
Evaluating DSP for the first time
Already running DSP and questioning the returns
Looking to scale beyond Sponsored Ads
Trying to understand what your agency is actually doing with DSP
If Amazon is an important growth channel for your business, this session is designed for you.
The Agenda
3:00 PM: Arrival & Drinks
Arrive, grab a drink, and meet the group.
3:30 PM: DSP Working Session
A practical, discussion-led session focused on strategy, audiences, campaign setup, and measurement.
5:00 PM: Open Floor & Snacks
Bring your questions. Discuss your own challenges. Compare notes with other Amazon operators.
6:00 PM: Close
Please bring your laptop. This is a working session, not a presentation.
Event Details
Date: Tuesday, October 13, 2026
Time: 3:00 PM–6:00 PM
Location: Manhattan, New York
Address: Exact venue shared with confirmed guests
Cost: Free to attend - food and drinks are covered
Dress Code: Casual or Business Casual
Seats are limited. Registration is subject to approval so we can keep the group small and relevant.
Hosted by Atom11:
Atom11 automates full funnel Amazon Ads. Flexible, customizable automations with an intelligent agentic layer that stays on top of your ad performance. Built by ex-Amazonians, Atom11 integrates business signals like inventory, pricing, ranks into advertising automation.