Media Capital Summit VI Edition by MFG, San Francisco
Welcome back to the MFG Media Capital Summit! This is the largest gathering of media capital investors in the world, shaping how brands are built and financed.
This 6th edition will take place in San Francisco on September 29, as we're continuing a tradition that began in London and New York.
We're bringing together leaders from across total video, out-of-home, digital publishing, and retail media, alongside the VCs, CVCs, and family offices funding consumer brands, for conversations on strategic opportunities beyond traditional ad sales, where advertising dollars go as AI reshapes how brands get discovered and bought, and the state of the consumer market.
What to expect during the day
Fireside chats on where investment in consumer brands is heading and how private equity evaluates these companies
Roundtable discussions on where advertising dollars go as agentic commerce takes hold and how AI is changing creative production
Live case studies on what's actually transacting in the secondary market and real media-for-equity transactions
After-party & networking until late
Media Investors Meet International CVCs
This edition is extra special, taking place just ahead of Counter VII, the largest gathering of corporate VCs in the world. Beyond the mixer itself, MFG guests get a direct line into the dealflow flowing through Counter. The network includes consumer and sports-focused CVCs such as Prisma Ventures (Ulta Beauty), REI Path Ahead Ventures, Yamaha Motor Ventures, Rich Products Ventures, Schreiber Ventures, Uplift Sports & Entertainment, Shopify Ventures, and Mercedes-Benz, among 600+ funds in the Counter network.
MFG guests will have the opportunity to join the Media Meets Consumer Mixer on the evening of Tuesday, September 29, and the main Counter conference on Wednesday, September 30. Register here for the Counter conference.
Media Capital Summit guests will be automatically added to the Media Meets CPG and Consumer AI Mixer. If you're unable to attend, please let the team know, as space is limited.
About MFG
mediaforgrowth is the global platform for media capital investments, providing strategic capital to Series A+ consumer brands through a media-for-equity model. With more than $75 million in media credits raised and partnerships with 20+ media companies, MFG offers portfolio brands access to premium inventory reaching 220M+ of U.S. consumers. For more information about the MFG model and portfolio brands, please visit www.mediaforgrowth.co
About Paul Hastings
Paul Hastings - global law firm known for its high-level counsel to leading investment banks, corporations, and asset managers worldwide. With deep expertise in finance, M&A, private equity, and litigation, Paul Hastings is a trusted advisor to growth-stage and pre-IPO companies navigating complex capital markets. Operating across the Americas, Europe, Asia, and the Middle East, the firm brings a collaborative, entrepreneurial approach — making them an ideal partner for brands scaling toward their next major milestone.