Mobile Marketing Mixer

​During major seasonal moments, we often see volumes and conversions rise by 100–200% across major regions. Ramadan, White Friday and the year-end season are coming up, and the apps that plan early win most of that demand.

​Join SplitMetrics for a practical workshop on building Apple Ads seasonal campaigns that scale, from research and planning through testing and execution. Afterwards, stay for food, drinks and conversations with UA and growth leaders from across the region.

​💡 What you’ll learn

• ​Where demand starts. 65% of downloads start with App Store search. Learn how the new second ad placement and the display placements (Today tab, Search tab, product pages) help you reach users at every stage.

• ​How to research before you bid. Use competitor spend, Share of Voice and Custom Product Page intelligence to see what top apps run during peak seasons, including real Black Friday 2025 examples.

• ​How to test what works. Run custom product page experiments and expand your keywords automatically, so your creatives and keywords are ready before the peak.

• ​How to scale without losing efficiency. Use AI bid and budget strategies built for seasonal spikes.

​☑️ Agenda
3:00 PM: Welcome coffee and check-in
3:30 PM: Workshop: Winning Seasonal Events with Apple Ads (SplitMetrics)
4:30 PM: Networking, food and drinks
6:00 PM: Close

​📣 Speakers
Galina Schneider, VP of Strategic Partnerships, SplitMetrics
Natalie Tishkevich, Senior Customer Success Manager, SplitMetrics

​🤝🏼 Who it’s for: UA, performance marketing, growth and ASO leaders at app and game companies that run, or plan to run, Apple Ads in MENA.

​✨ Form note: Places are limited and we review every request. You’ll hear back from us by email.