Founders AW: A Scaling Reality Check
A side event evening for founders who are serious about growth.
Before the GoWest conference noise takes over, join us for a founders-only evening focused on the part of scaling that rarely makes it on stage.
No keynotes.
No pitch decks.
No recycled growth hacks.
Scaling Reality Check, hosted together with our partners Stripe and Formue, is a closed-door afterwork for founders facing real growth and market expansion decisions across the Nordics, Europe, and the US.
In the room:
Top-tier founders and operators who have already crossed borders and learned the hard lessons
Growth, payments, and go-to-market experts from different regions, including specialists from Stripe, that you can actually interact with
Straight conversations about what breaks when you scale, and what needs to be fixed before you do
This is not about inspiration.
It’s about pressure-testing your growth plans, market entry assumptions, and whether your business is truly growth-ready.
Expect proper food, good drinks, and conversations that go straight to the point.
No weather talk. No posturing. No pretending it’s easy.
We will be joined by our amazing speakers:
⭐️ Tomas Ohlson, Founding Engineer at Einride
⭐️ Eric Fraser, CFO and Head of Operations at Anaphora
⭐️ Anna Borgström, CEO at NetClean Technologies
⭐️ Joel Uddenäs, Head of Tax & Legal - Formue
We will also have experts during the mingle ready to take on your questions:
Joel Uddenäs, Formue
Supports founders scaling across Sweden, Europe, and the US, with a focus on ownership structures, incentives, relocation, and growth-related risk.
Tomas Ohlson, Einride
Founding Engineer with deep experience building and scaling complex technology and engineering teams from early stage to global scale.
Anna Borgström, NetClean
CEO of a global cybersecurity company, focused on execution, product–market fit, and scaling in high-stakes markets.
Eric Fraser, Anaphora
CFO and Head of Operations with extensive experience scaling SaaS companies across operations, finance, and organisation.
Franziska Reichel-Lind, NorthSouth Consulting
Helps Nordic SaaS companies scale into the German enterprise market by turning cultural expectations into practical action.
Kyle Rowley, Ankor
Founder currently scaling a SaaS company, bringing a real-time perspective on early growth, fundraising, and cost control.
Marie Hagström, Formue
Works with founders on ownership, structure, and long-term focus as companies grow.
Ketil Wahl Seglen, Formue
Partner with 25+ years of experience following founders through long-term growth journeys.
Robin Jungebrant, Formue
Advises founders on resilience, optionality, and scaling through different market conditions.
Niclas Persson, Stripe
Go-to-market and enterprise sales expert helping high-growth tech companies scale revenue globally.
You’ll leave with:
A clearer view of your growth readiness, and what’s missing if you’re not there yet
Direct input from people who know the realities of launching and scaling across markets
Strong connections before the GoWest conference even begins
Spots are limited. This is a founders-only event.
Location: WeApp HQ, Drottninggatan 38 Göteborg
To make sure the conversations stay relevant and valuable for everyone in the room, registration requires a valid company organisation number and a company email address.
If a registration doesn’t match the intended founder profile for this evening, we’ll reach out directly and, if needed, adjust or cancel the participation.
We’re very intentional about who each event is designed for. Scaling Reality Check is created specifically for founders working with growth and market expansion, and keeping that focus is what allows for open, honest, and useful conversations.
We continuously create events for different roles across the ecosystem throughout the year, and we truly appreciate everyone’s understanding and respect for how we curate these gatherings to bring the right people together at the right time.
Warm regards,
The Gothenburg Tech Week Team & Partners