How to Make Marketing Spend Work Harder

​This free 60-minute webinar introduces FMCG professionals to five areas that can influence whether marketing investment works harder: reaching enough potential buyers, building relevance in buying situations, making the brand easy to recognise, supporting availability, and balancing working investment with supporting costs.

​The session is designed to build awareness rather than complete a full assessment during the webinar. Through practical explanations, examples, audience polls, and questions, participants will identify areas they may want to investigate afterwards and the evidence that could support future planning and budget discussions.

​Attendees will receive a five-question review checklist that they can use after the session to guide further investigation with their teams.