Leverage Sustainability to Drive Customer and Business Impact
Senior sustainability leaders are increasingly expected to demonstrate that sustainability investments translate into meaningful business outcomes, not just progress against long-term goals. This invite-only lunch will focus on how Amazon helps brands highlight products with sustainability features and translate sustainability efforts into a clear, customer-facing experience that supports both impact and performance.
Climate Pledge Friendly collaborates with trusted third-party certifications to highlight products that are recognized by at least one sustainability certification and support Amazon’s commitment to help preserve the natural world. The program makes it easier for customers to discover and shop for products with sustainability features across Amazon stores through badges, filters, recommendations, and a dedicated Climate Pledge Friendly storefront. Climate Pledge Friendly products see an average +12% sales lift within the first year of joining the program, along with a +10% lift in glance views, based on U.S. and EU data. ¹
During this session, Amazon will share real-world examples of how brands have used Climate Pledge Friendly to highlight product sustainability features, educate customers through certifications, and increase visibility and discovery across the Amazon shopping experience. The conversation will also invite participating leaders to share their own experiences, challenges, and perspectives, and to explore how brands and retailers can work together to improve how sustainability is surfaced, understood, and valued by customers. These exchanges are intended to help sustainability leaders identify practical opportunities for collaboration and innovation across product design, validation, and customer-facing experiences.
Attendees will leave with a clearer understanding of how highlighting products with sustainability features through Climate Pledge Friendly can support internal investment conversations, strengthen customer trust, and help drive product innovation and business performance.
¹ Based on EU and US data, not a guarantee of future performance. Sales lift data from an Amazon 2024 commissioned study with a PhD from USC Marshall School of Business.
This private dinner is sponsored by Amazon. Please note that attendee contact information will be shared with the sponsoring company.