The BluePrint Series: The Pivot from Advertising to Gaming
Join The Gradient's Blueprint Series for an illuminating fireside chat with Drew McWhorter, an executive who transitioned from advertising to the world of gaming successfully.
Drew’s career path is the ultimate Blueprint for Creative Strategy in the digital era: he moved from high-level account roles at advertising powerhouses like J. Walter Thompson into the massive world of gaming.
His product leadership experience includes serving as General Manager of Two Dots during its time under Take-Two Interactive the powerhouse parent company of legendary studios like Rockstar Games (Grand Theft Auto) and 2K Games (NBA 2K) and his current role as Associate Director of Product Management for The Elder Scrolls Online.
He will discuss how the core skills of advertising (storytelling, brand strategy, and audience insight) are essential to building and sustaining creative products in the global gaming industry. This event is a must-attend for any creative professional looking to understand the future of digital entertainment and transition their skills into the burgeoning product space.
Agenda
6:00 PM - Doors Open / Guest Arrival,
"Check-in, drinks, and initial networking with the creative community."
6:30 PM - Fireside Chat: The Pivot From Advertising to Gaming,
"A candid conversation with Drew McWhorter on the intersection of advertising and gaming, covering his career transition and key insights."
7:00 PM - Q&A with Drew McWhorter,
"Audience questions focused on career growth, product strategy, and the future of creative roles in gaming."
7:30 PM - Creative Product Networking & Mingling,
"Dedicated time for attendees to connect with Drew, The Gradient team, and other dynamic professionals in the advertising, design, and product fields."
9:00 PM - Event Ends