USC MARTHA Events

How do you take something as classic as a pickle and turn it into a brand people are obsessed with?

Join MARTHA for a conversation with Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks, the brand behind Hot Girl Pickles. Since launching in 2024, they've grown an audience by posting every day on TikTok and Reels, with no paid ads. That audience helped get them onto shelves at Erewhon and into a $3M seed round.

We'll talk about the leap into entrepreneurship, building community through social media, standing out in a crowded grocery aisle, fundraising, and learning from the decisions that didn't go to plan. Bring your questions: this is a fireside chat, not a presentation.

From Pickles to Pop Culture: A Fireside Chat with the Founders of Hot Girl Pickles