Market Your Startup Like a HERO
Market Your Startup Like a HERO
Presented by Oliver
About Oliver
Oliver is a fractional CFO and CMO working with a number of high-growth startups.
He previously founded Swytch Bike, the hardware startup behind one of the world’s best-selling eBike conversion kits, with more than 100,000 customers worldwide.
Oliver helped grow the company to over £50 million in lifetime revenue, using a combination of growth hacking, performance marketing and video-led marketing techniques.
He has since distilled many of those lessons into his HERO Marketing Framework — a practical approach designed to help startups communicate what they do clearly, capture attention and convert that attention into growth.
Workshop Overview
Every startup needs to be able to explain what it does quickly, clearly and persuasively.
Oliver’s view is that strong startup marketing can be built around three core assets:
A HERO Pitch. A HERO Video. A HERO Page.
In this highly interactive workshop, Oliver will take participants through the HERO Pyramid Framework, helping founders simplify their entire brand and marketing message into just five powerful sentences:
Problem – What problem are you solving?
Solution – What is your solution?
How It Works – How does your product or service work?
Benefits – Why should somebody care?
Vision – What is the bigger opportunity or future you are creating?
Participants will actively develop their own HERO messaging during the session and will be invited to deliver a 60-second pitch based on the five-part framework.
The objective is simple: help you communicate your business in a way that grabs attention, keeps people interested and gives you a strong foundation for your wider marketing strategy.
What Attendees Will Learn
By the end of the workshop, participants will:
Understand how to simplify complex business messaging.
Learn how to communicate their startup in a clear and compelling way.
Develop the five core sentences behind their HERO message.
Improve the way they pitch their company to customers, partners and investors.
Understand how strong messaging can be translated into a high-performing landing page and marketing video.
Leave with the foundations of a more focused and effective marketing strategy.
Interactive 60-Second Pitch
Participants will have the opportunity to put the framework into practice by delivering a 60-second HERO pitch based on the messaging developed during the workshop.
Complimentary 1-to-1 Consultation
Following the workshop, participating companies will also be encouraged to take advantage of a free 10-minute 1-to-1 consultation with Oliver.
This provides an opportunity to discuss how their five-sentence HERO message could be developed further into a HERO Video and HERO Page.
Who Should Attend?
This workshop is ideal for:
Startup founders and co-founders
Early-stage businesses
Entrepreneurs preparing to launch or scale
Founders struggling to clearly explain what their business does
Businesses looking to improve their website, pitch or marketing message
Founders wanting to generate more attention, engagement and traction
Whether you are refining an existing proposition or preparing to take your startup to market, this workshop will give you a practical framework you can start applying immediately.