Monetizing & Growing Podcasts: Multitude’s Introcast Case Study
What does it take to grow a podcast network and build a sustainable business?
Join Arielle Nissenblatt for a live conversation with Amanda McLoughlin, CEO of Multitude, about generating revenue, reaching listeners, and making decisions that serve both your show and its community.
We’ll explore:
How Multitude's shows monetize through Introcast
How Amanda approaches audience growth across Multitude’s network
How to evaluate monetization opportunities with your audience and values in mind
The role of collaboration and podcast partnerships in growth and revenue
What Amanda has learned from using Introcast to both promote shows and earn revenue
Multitude is a podcast production company dedicated to making excellent shows and building communities around them. They’ve spent the last decade helping creators, cooperatives, and values-led businesses make podcasts that change lives online and off. Sustainable, impactful, artful, and deeply human shows are their specialty.
Amanda McLoughlin (she/they) is the CEO of Multitude and a professor of podcasting at Stony Brook University and Hofstra University. A digital creator since 2004 whose career started in finance and business services, they created Multitude in 2018 to support fellow creators in making a living on their own terms. She was named a Forbes 30 Under 30 Media honoree in 2021, co-hosts the podcast Spirits: Mythology & Folklore, and Executive Produces several other shows.
Arielle Nissenblatt is the Director of Business Development & Marketing at Introcast, a podcast growth and monetization platform. She is the founder of Well It Depends Labs and EarBuds Podcast Collective, writes Podcast Plunge, and hosts Trailer Park: The Podcast Trailer Podcast. She also leads New York City history walks through Nisstory Tours. Arielle serves on the Board of Governors for The Podcast Academy and was inducted into the Podcast Hall of Fame in 2026.
Introcast is a podcast growth and monetization platform that connects shows through host-read feed drops. A feed drop puts an episode from one podcast into another podcast’s feed, with an introduction from the host listeners already know and trust.
For podcasters looking to grow, it’s a way to reach relevant new listeners. For publishers sharing those episodes, it’s a way to earn revenue from their existing audience.