Revenue vs Reality: When Sales meets Finance

​Revenue looks great on paper. Reality often tells a different story.

In this session, we bring together Sales and Finance to unpack one of the biggest gaps in growing startups: the disconnect between top-down expectations and bottom-up execution.

Together with Guidro, we’ll explore how high-performing teams align both worlds through six key pillars: building a reliable CRM as the single source of truth, understanding how sales and finance interpret the same data differently, and focusing on the metrics that actually drive decisions.

We’ll dive into conversion funnels, productivity KPIs, and how to structure teams and forecasts based on real capacity, not assumptions. We’ll also cover the role of RevOps and why bringing this discipline early can be a game-changer for scaling companies.

If you’re building or scaling a revenue engine, this session will help you answer a critical question: are your numbers aligned with reality?