Why 95% of Health Interventions Fail — A Behavioural Scientist Explains What Actually Works
Join us for the next edition of Longevity Lunch & Learn—a 30-minute lunch & learn series from Liv, where we explore science-backed tools for healthy aging.
This time it is a special Q&A format featuring Steve Colling, a longevity expert at stevecolling.com and behavioural scientist with over 35 years of experience in behavioural research. Steve created The Longevity Plan to help people in mid-life transform their health. Using personal biomarkers and behavioural science to change the daily habits that define our personalities.
We will explore why many people struggle to bring about lasting changes to their lifestyles and how the tools of behavioural science can help us.
In this session, Olena and Steve will explore:
Why so many health plans fail—even when people genuinely want to change
The gap between knowing what’s healthy and actually doing it in real life
How behavioural science helps turn good intentions into lasting habits
Practical tools for designing small, repeatable behaviours that stick
The power of simple changes that compound over time to support long-term health
This conversation will focus on the real challenge of behaviour change: how to make healthier choices easier, more consistent, and sustainable in everyday life.
About Our Event Series
The Liv Longevity Community is part of Liv Longevity Labs’ mission to make healthy aging science-backed, practical, and personal. Our events blend insight, experimentation, and community—so you can live better, for longer.
About Our Sponsors
Liv Longevity Labs
Liv Longevity Labs is pioneering a science-driven approach to longevity, empowering individuals to track, understand, and optimize their health through cutting-edge biomarkers. By integrating the world’s premier biological age test with behavioral coaching, Liv helps users make meaningful lifestyle changes backed by data. With a focus on cardiovascular health, body composition, and sleep, Liv Longevity Labs is redefining preventive health—making longevity measurable, actionable, and accessible.
The Longevity Plan combines behavioural science, biomarker analysis, and decades of research expertise to help individuals make sustainable lifestyle changes. Using a tailored 15-stage roadmap, it integrates health questionnaires, blood tests, DNA analysis, and body composition data to build acomprehensive picture of where you are and where you need to go. With a focus on root-cause thinking, incremental habit change, and knowledge transfer, The Longevity Plan helps individuals turn raw health data into actionable, lasting behaviour changes that support healthspan and longevity.