Shopper Psychology: How to drive sales and impact shopper decision-making
Most shopper decisions are not the result of careful comparison. They happen fast — often on “autopilot.”
In this SEE session, we will focus on the mental shortcuts, habitual behaviors and unconscious cues that shape decisions in the aisle.
We’ll explore why shoppers notice some products and ignore others, how they simplify choice when faced with too many options, what triggers an automatic purchase, and how factors such as shelf position, packaging, price cues, promotions and familiarity can influence the final decision.
The key question: how can brands and retailers design the shopping environment around the way people actually make decisions — not the way we assume they do?
Special guest: Fares Hamade fares-hamade-bb057516
Commercial and Category Management Leader with 16+ years of international experience, including 14+ years at Procter & Gamble and Nestlé across MENA.