THE 2026 REALITY CHECK: HOW BRANDS ARE RETHINKING GROWTH

​MENA eCommerce Community invites you to an E-commerce Leaders Business Breakfast & Panel Discussion in Dubai.

​Join us for a keynote from a Bayer leader with previous experience at Amazon, followed by a panel discussion on the decisions shaping growth across consumer brands and retail.

​We’ll explore:
🔹 Lessons from 2026: What has prompted brands to rethink their marketing and e-commerce strategies?
🔹 Where growth is coming from: Which channels and investments are delivering results, and where are teams changing course?
🔹 The peak-season balancing act: How are brands approaching major campaigns while protecting margins and customer relationships?
🔹 Planning for 2027: What are leaders prioritising, and where are they leaving room to adapt?

​AGENDA

​9:30–10:00 · Guest arrival & registration

​10:00–10:25 · Welcome & community introductions

​10:25–10:45 · Keynote
From Sale to Scale — 5 Growth Levers Every Amazon Seller Should Master
Anuja Changrani · Bayer Middle East

​10:45–11:00 · Brand case study
From Brand Awareness to Growth
Saule Karasik · Cosmopet

​11:00–11:40 · Panel discussion
How Brands Are Rethinking Growth
With leaders from RØDE (a global audio technology brand), Reket (a premium padel and tennis courtwear brand) and MAJLIS - HALAL brewery (a craft Arabian Ale brand).

​11:40–12:00 · Networking

​WHO IS IT FOR?

​Founders, CEOs, e-commerce, marketing and commercial leaders across consumer brands and retail.

​📅 Thursday, 5 November 2026
🕙 10:00 AM–12:00 PM
📍 Al Wasl, Dubai

​Seats are limited. Register to join us.

​Food & Beverages: Breakfast and drinks are available for purchase at the venue. We kindly ask all attendees to order at least one beverage to support our hosting venue. Food orders are optional.