Where Prop Firms Lose Traders and How to Fix It

​A trader clicks an ad. Visits your site. Buys a challenge. Passes. Gets funded. Receives a payout. Considers what's next.

​Between each of these moments sits a gap, a point where traders stop hearing from you and start looking elsewhere. This webinar looks at where those gaps tend to open up, and how leading prop firms are closing them with smarter, better-timed messaging across the full trader journey.

​What we'll cover

​Catching interest while it's hot. A lot of traders go quiet between clicking an ad and taking action. We'll look at how to engage them while intent is highest, before that window closes.

​Keeping traders moving forward. Sign-up, challenge attempts, support tickets, milestone moments — each is a point where traders can stall out. We'll cover what keeps them progressing and coming back.

​Staying relevant after funding. Getting funded isn't the finish line. We'll show how the right communication after that point builds retention and strengthens the funded trader experience.

​The bigger picture

​Every stage of the trader journey is also a trust-building opportunity. Firms that communicate well at each step don't just reduce drop-off but build the kind of relationship that keeps traders coming back.

​Speaker

​Enis Mehmet
Messaging Expert & Co-Founder, Convrs