Go-to-Market Fundamentals with Close
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Getting your first customers is one of the hardest parts of building a company. Knowing your product is not enough. You need to know who you are selling to, how to reach them, and how to have a conversation that actually leads somewhere.
In this session, Michael Taylor from Close will share what they have seen work across thousands of early-stage startups. The focus is practical: how to identify your ideal customer, how to frame your offer in language that resonates, and how to move from your first conversation to your first commitment.
Whether you are selling software, hardware, or a service, the fundamentals are the same. This session will give you the tools to start.