Berlin Local Hub: Solopreneur Series #2 - Beyond the Job Title: Shape Your Brand Story
This session is part of a workshop series and peer community for Learning & Development entrepreneurs who want to build focused, differentiated, and sustainable businesses.
The story you tell about your business doesn’t have to be confined to one thing.
Most people begin building a brand with familiar labels: their job title, industry, qualifications, or the words they have been using about themselves for years.
Those descriptions may be accurate, but they often say very little about how someone actually works, what people experience around them, or why their contribution matters.
The Adaptive Identity Game helps people get underneath the polished, slightly generic language of personal branding and find a story that feels more distinctive, alive, and true for them.
Unexpected combinations interrupt the old story, while intentional card choices help people notice what they want to claim more clearly.
The cards will not define your brand, but they will give you new material to think with.
You’ll walk away with:
Clearer language for the value you bring
A more distinctive positioning story
A memorable metaphor for your role
Language for an emerging or aspirational brand
Stronger differentiation
Stories and evidence to support your claims
Greater alignment between identity and expression
Event details
📅 Date: Thursday Sept 24
⏰ Time: 18:30 - 21:00
📍 Location: We are generously hosted by Techtelmechtel Coworking Space & Eventlocation (The venue is barrier-free, wheelchair accessible).
Your hosts:
Sylvia Taylor, Professional Identity Alchemist & Creator of the Adaptive Identity Game
Sylvia is a Berlin-based organizational development consultant, ICF-certified coach, and founder of Flux@Work. For three decades, she has helped people navigate change by seeing themselves, their value, and what might be possible in new ways. Through the Adaptive Identity Game, she brings identity, storytelling, and play into brand-building, helping solopreneurs move beyond generic labels and find more distinctive language for the work they do.
Logan Ouellette, Solopreneur-in-Progress
Logan is driven by fostering authentic relationships and connecting people with opportunities to thrive. After well over a decade spent building communities, partnerships, and brands for Berlin-based startups and scaleups, he is currently in the process of building his own business, which was the genesis for launching this series of practical sessions on solopreneurship for the L&D Shakers Berlin community.
Inclusivity & Accessibility
We are committed to creating an inclusive and welcoming environment for everyone. People of all backgrounds and abilities, including those living with disabilities, are warmly invited to join our meetups. If you have any specific accessibility needs, please contact the organizers so we can best accommodate you.
We are also family-friendly - parents and caregivers are welcome to bring their children.