The Future Income Forum

​GOOD’s Future Income Forum

​The way people give has changed, and how charities fundraise is shifting to keep pace.

​Individual giving remains the bedrock of the sector, but as the donor base continues to narrow, the organisations pulling ahead are those blending traditional fundraising with partnerships, philanthropy, and entirely new innovative streams.

​GOOD's Future Income Forum is a day dedicated to exchanging ideas on how the sector can protect and future-proof income. Across a series of panel sessions, you'll hear from teams and experts, candid about what they've tried, what's paid off, and what they plan to do next. It's the clearest look you'll get this year at where charity income is heading, and how to get ahead of it.

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​Panel:
Integrated Realities: Brand & Response in Action

​GOOD's sector-first research, 'The Integration Effect', proved what many suspected, but few could evidence: that brand and response work harder together than apart. But whilst data proves the case, it doesn't tell you what integration really feels like to deliver.

​Drawing on that research, plus fresh, unreleased interviews with senior brand and fundraising leads across the sector, Head of Planning at GOOD, Pete Esuola-Grant, leads a candid conversation about the reality of integration in practice

Masterclass: AI
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​Masterclass: Innovation
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​Panel:
From Patron to Partner: What Wealthy Donors Want

​Major giving is entering its most exciting era in a generation. The wealthy donors that charities most want to reach are ready for something more. They want proximity, evidence and a real role in what they help build. For charities willing to meet them there, the opportunity is enormous.

​Join us for a frank, energising conversation with senior fundraising and philanthropy leaders on what wealthy donors want now, and how to build the relationships that turn them into lasting partners.

​Panel:
Impact Storytelling Rewired
When a story breaks or public sentiment spikes, donations can surge overnight. But these moments are hard to plan for, and the income can evaporate as fast as it arrived. With fewer people giving every year, and AI filling every channel with familiar and forgettable content, how can charities disrupt impact storytelling?

​Nilesha Chauvet, CEO of GOOD, leads a conversation with creative leaders and fundraisers on what gets in bravery's way, what charities could learn from the wider creative world, and how to tell an unforgettable story.

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​Full panellist line-up to be announced with speakers already confirmed from Marie Curie, WaterAid, The Children's Society, The British Museum, Humanity Insured, WWF, CALM, Macmillan & more!

​Arrival: 9:30am
Sessions: 10:00am - 2:15pm
Networking: 2:15pm - 3:00pm

Lunch provided.

​This event is running on a limited capacity. Places are allocated on a first-come, first-served basis, and your attendance is only confirmed once a confirmation email has been issued.

​If you can no longer attend, let us know so we can allow people from the waiting list.