How to Actually Grow Your Business on Social Media
You didn’t start a company just to spend your entire day acting like a full-time content creator.
Yet most founders find themselves stuck chasing every fleeting trend, burning out, and shouting straight into an algorithmic void while high-intent leads walk out the door.
It doesn’t have to work that way.
Brands like Poppi started in a Texas kitchen, grew through raw TikToks from their co-founder, and reached a near-$2B exit. Mid-Day Squares built a $30M business simply by documenting the unedited reality of building their company.
They didn't win by outspending the competition on giant production teams—they won by following a repeatable system.
Join Kate Harline and Blue People at Tech + Tequila Austin on November 3rd for a practical, hands-on workshop tailored specifically for founders and small business owners. We’re cutting through the vanity metrics to build an engine that turns authentic footage into qualified leads and measurable revenue.
What we’ll unpack together:
The Conversion Playbook: Break down the specific video formats actively driving conversions in your niche right now.
The Trend Filter: Know exactly which trends are worth your time, which ones to completely ignore, and how to start your own.
A Sustainable Posting Routine: Set clear, realistic goals to keep leads flowing without turning content creation into a second full-time job.
AI-Powered Execution: See an exclusive look under the hood of tengi, an AI tool built for small businesses that transforms raw phone footage into ready-to-publish videos.
Come grab a drink, connect with fellow Austin founders and builders, and walk away with a real framework you can put to work the very next morning
📅 November 3rd, 2026 | 6:00 PM – 8:00 PM
📍 Station Austin | 16 Floor ACL Room
Hosted by Blue People.
Ask about our parking options at the end of the event!