Venture313 Workshop: Path to Product Market Fit

​Path to Product Market Fit
Hosted by Lauren Reeves & TechTown Detroit, Powered by Venture313

​How well you understand your market can make or break your growth, whether you’re pre-launch or already scaling. Great products don’t sell themselves. Founders who win know who their buyers are, how to reach them, and what makes them say yes.

​Join our Investor in Residence for a hands-on evening workshop on finding new ways to get in the door, learning what resonates with customers, and identifying what actually converts.

​What to Expect

​Arrival & Networking (15 min)
Grab a seat and meet fellow founders.

​Topic of the Evening: Better Understand Your Customers (15 min)

• ​Customer discovery: what to learn before you pitch

• ​Why distribution deserves as much attention as product development, and as early

• ​How to recognize and build your advantages in reaching customers

• ​How to tell positive feedback apart from real buying intent

​Workshop: Designing Customer Experiments (25 min)
We’ll walk through three practical ways to test the assumptions you have about your customers and learn more about your buyers:

• ​Cold outreach methods

• ​Message testing

• ​Customer focus groups and surveys

​Share & Feedback (10 min)
Bring your ideas. Founders in the room will pressure-test each other’s plans for customer discovery experiments.

​Dinner & Open Networking (30 min)
Keep the conversation going over dinner.

​Who Should Attend
Founders at any stage who want a sharper understanding of their market and a clearer path to customers who buy.

​Space is limited, so register to save your spot.