Breaking into Beauty: Building a Career in Paid Media
Breaking Into Beauty | Building a Career in Paid Media
Join us for a candid virtual conversation about paid media, agency life, and what it really takes to build a career in beauty marketing.
Behind every beauty ad that makes you stop scrolling is a mix of strategy, creative thinking, data, and people who understand how to turn attention into action. But what does working in paid media actually look like, and how do you get your foot in the door?
This conversation is designed for students, early-career professionals, beauty enthusiasts, and anyone curious about the marketing behind the brands they love.
No gatekeeping. No vague career advice.
Just an honest conversation about navigating a competitive market, developing the right skills, working with beauty brands, and turning an interest in marketing into a real career.
Whether you’re searching for your first internship, exploring a move into paid media, or simply want to understand the business behind beauty, this is a room you’ll want to be in.
Live audience Q&A
Attendee giveaway
Free registration
Meet the Speaker
Xochitl Lara | Retail Media Strategist & Early-Career Mentor
Xochitl is a New York City–based marketer with experience in paid social at Kargo, digital marketing at 4AM Skin, and paid media planning at Estée Lauder. She is now a Retail Media Strategist at WPP, where she develops strategies for five major CPG brands. Drawing from her own journey, she also helps students and emerging professionals confidently navigate their careers.
Meet the Host
Karen Dortbucuk | Brand Builder & Founder, Room for Beauty
Karen is a New York City–based brand builder and marketing strategist helping emerging consumer brands grow through positioning, storytelling, content, and digital marketing. She is the founder of Room for Beauty and KAYYNOT, her independent marketing consultancy focused on helping emerging beauty and consumer brands find their voice, tell stronger stories, and build meaningful connections with their audiences.
About Room for Beauty
Room for Beauty explores beauty, marketing, and the culture surrounding them. Created to make the industry feel more accessible, it brings beauty enthusiasts, emerging professionals, and industry insiders together to connect, learn, and make room for new perspectives.