How to land coverage in a fragmented world – panel, drinks, and networking
Knowing how to reach your audience has never been more important – and it’s also never been harder.
As newsrooms continue to shrink, organisations must work harder to land coverage. But getting coverage is only half the battle: with media habits more fragmented than ever before, reaching your audience means stretching across traditional news platforms alongside social media, podcasts, and independent creators.
Open to seasoned PR pros, business leaders, and marketing leads, please join us for an exclusive panel and drinks reception to discuss how to build credibility, capture audiences, and land coverage in a rapidly evolving media environment.
Featuring three leading UK journalists at the forefront of news media’s evolution, you’ll hear from:
Amy Borrett, Financial Times Data Journalist, championing digital-first storytelling through data visualisations at one of the UK's leading newspapers.
Jim Waterson, Editor of the London Centric Substack and former Guardian Media Editor and Buzzfeed Political Editor, who has helped redefine audience-first, independent journalism.
Maddie Drury, freelance journalist and podcast producer, whose work includes the BBC’s World of Secrets, Newscast, and Global News Podcast, bringing insight into one of the fastest-growing news formats.
Our panellists will share how audience habits our changing, what journalists are looking for from PRs and organisations today, and where the biggest opportunities lie for securing media coverage that matters.
Free to attend, with canapes and drinks provided on arrival, and drinks and nibbles for post-panel networking.
Event details:
Thursday 3 September
6pm – 8:30pm
Sustainable Ventures, Waterloo