​What separates the brands people remember from the ones they forget? Marketing that actually works.

​Join us for an evening celebrating Utah's own Jonathan K. Lo and the launch of his debut book, Keeping People Interested — a practical guide to the strategies that drive real customer engagement. Walk away with ideas you can put to work in your business immediately.

​This is more than a book launch. It's a night built for people like you — local leaders who know that staying top of mind is everything. Bring a plus one and invite a friend. All are welcome.

​What to Expect

• ​Author Interview and Q&A: Go deep with Jonathan on the ideas behind the book

• ​Numbered Book Signing: Get a personally signed, numbered copy

• ​Local Business Showcase & Networking: Connect with fellow business leaders in your community

• ​Giveaway Raffle with your book purchase

• ​Buy One, Give One: Your purchase puts a book in someone else's hands

• ​Food & drinks available throughout the evening

• ​After Party at The Garten (Open Mic Night to close out the evening)

​Schedule

• ​6:00 PM Networking & Local Business Showcase

• ​7:00 PM Interview and Q&A with Jonathan

• ​7:30 PM Book Signing

• ​8:00 PM After Party at The Garten

​Family and friends are welcome to join the celebration. Please note this venue is 21+ only.

​*Pre-order the book for pick up at the event (Buy One, Give One + 5% Bonus Discount): https://square.link/u/8IQmcDCj

​About The Book

​You can build the best product, run the tightest operations, and cast the boldest vision. But none of it matters if you cannot keep people interested.

​To keep people interested, you have to be interested in them. That means practicing empathy: understanding where your customers are in their journey, genuinely caring about helping them, and earning the right to guide their attention. When you add value at whichever stage they are in, your customers will not just tolerate your marketing… they will thank you for it.

​In Keeping People Interested, Jonathan K. Lo gives founders and executives a practical, structured marketing framework for moving people from awareness to advocacy.

​You will learn how to:

• ​Capture attention in a crowded market without competing on volume or spend

• ​Build trust that makes the eventual ask feel natural and welcomed

• ​Convert one-time buyers into customers who return

• ​Turn loyal customers into advocates who grow your business for you

​If you want marketing that drives real growth and earns lasting loyalty, this book will show you how.

​*Pre-order the book for pick up at the event (Buy One, Give One + 5% Bonus Discount): https://square.link/u/8IQmcDCj