Content as a Strategic Asset: Content Ops in an AI-Powered Workflow World
Welcome to Content as a Strategic Asset: Content Ops in an AI-Powered Workflow World. This invitation-only breakfast brings together senior digital leaders working through the realities of running content at scale across brands, channels, markets, and the new demands of AI workflows.
Hosted by IONA and Sanity, with The Azzurri Group, the agenda includes:
Welcome and framing for the morning Dan Fountain, IONA
From content debt to content capital Ryan Mills and Bettina Dönmez, Content Operations Strategy, Sanity
Why composable is a content operations decision before it's a technology one, and how to build the business case internallyFireside chat: How Azzurri Group rebuilt content across brands Jim Hingston and Meera Heffernan, Azzurri Group, with Dan Fountain, IONA
The starting point, the dream state, and what reusable content has unlocked across teams and channelsWrap-up and networking
Expect sharp insights, practical examples from a multi-brand operator who's done the work, and plenty of time for discussion with peers facing the same challenges.
This is a curated, invite-only event. Registrations are subject to approval.
