​THE ROBOTS ARE HERE (AGAIN)
What Four Generations of Designers Can Teach Us About AI

​Marcus Byrne's grandad set type in molten lead; his uncle laid out posters with a scalpel; his father screen-printed posters for U2. Marcus pushed pixels around a screen. His son now draws characters by hand and lets AI animate them.

​Four generations, each certain the new tool would kill the craft. Not once has that turned out true.

​Marcus has spent twenty years inside the creative departments of some of Australia's biggest agencies: Publicis Sapient, VMLY&R, and Head of Art and AI at Thinkerbell. These days he works as an independent creative consultant and educator, sitting at the intersection of craft, post-production and AI. He's a creative partner to Leonardo AI, ImagineArt and Figma Weave, a board member at AI:OK, the author of four eBooks on creative AI practice, and has been featured in The Guardian and WIRED.

​This is an honest, working designer's perspective on what's changing and what's worth protecting. We're grateful for his time.

​We'll cover:

• ​Practical AI workflows

• ​Why the tools were never the point

• ​How to keep judgement and a point of view in the process

• ​What twenty years in agencies can teach us about surviving the next disruption

• ​How to stay creative, and human, in the middle of it

​No AI evangelism. Just an honest look at what's real.

​45m pres, 15m Q&A.

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