The PMM Career Playground
Dear PMMs, What’s Next for Us?
We’re witnessing one of the biggest shifts in the world of work in a generation. AI is changing how work gets done, roles are expanding, and old career playbooks are starting to break.
For Product Marketers, this shift feels particularly significant.
PMMs have always operated in the grey between product, marketing, sales, customers, and business. But as execution gets faster and teams get leaner, it’s becoming harder to define our value by what we do.
So here’s the bigger question:
How far can a career in PMM really take you?
What does the PMM role actually look like in 2026 and beyond? Where can your career go from here? And what do you need to build to move beyond being a great PMM to becoming a strategic business leader?
After 12+ years in Product Marketing and 5+ years leading PMM teams across Zenoti, Rocketium, BambooBox, and IBM, I want to share what I’ve learned and what I believe is changing.
In this 60-minute conversation, we’ll explore four questions:
1. The PMM Role Is Changing
What’s changing in the landscape, what companies increasingly expect from PMMs, and why the old PMM playbook is no longer enough.
2. PMM Is Not the Ceiling
What career paths and opportunities can open up from Product Marketing, and what becomes possible when you stop thinking of PMM as the destination.
3. What Will Make You Future-Ready?
The capabilities that will matter as execution becomes faster and business impact becomes more important, from strategic thinking and commercial acumen to influence and cross-functional leadership.
4. What Does It Take to Move Up?
How do you expand your scope, demonstrate business impact, and build the leadership muscle needed for bigger roles?
And then, we’ll open it up.
Bring your questions, career dilemmas, and ambitions. Let’s talk about what’s next.
Come with questions. Leave with a clearer view of where your PMM career could go next.