Amsterdam GTM Night ft. HubSpot, Clay & Lemlist
✨ Purpose
GTM is not moving fast. It's moving faster.
Fueled by AI, a new generation of tooling, and a shift in how buyers actually buy — the gap between teams that have figured out AI-powered outbound and those that haven't is widening fast.
The question we hear most from founders and GTM leaders: What does a modern outbound engine actually look like in 2026? And how do I build one that my team can run?
So we're bringing the answer to Amsterdam — live, on stage, in one room.
HubSpot, Clay, and Lemlist are coming together for one evening: Mariam Asmar, Head of B2B Marketing at Higgsfield AI (one of the fastest-growing AI startups in the world right now; $700M ARR, $5.4B valuation) — on how they built a GTM engine that actually scales, a live demo of a modern AI-powered outbound engine, and an unfiltered panel with the people behind the tools. No theory. No keynotes. Just the stuff that actually moves the needle.
Limited to 80 attendees. Every application is reviewed manually to make sure the room is worth your time.
Also worth knowing: GTM Night lands on the same week as HumanX in Amsterdam. Thinking about going? We're giving away 10 free startup passes to GTM Night attendees — enter the giveaway here.
💡 Agenda
18:00 – 18:30 | Doors open — food, drinks, mingle
18:30 – 18:50 | Fireside: Mariam Asmar, Head of B2B Marketing @ Higgsfield AI — how one of the fastest-growing AI companies built a GTM engine that scales
18:50 – 19:10 | Live Demo: How a modern AI-powered outbound engine works (Claude > HubSpot > Clay > Lemlist)
19:10 – 19:45 | Panel Q&A: GTM in the Age of AI — Unfiltered, with the people behind the tools
19:45 – 21:00| More drinks, food and networking
👤 Who should join?
This event is designed for founders and GTM leaders at VC-backed startups who are responsible for pipeline — not just reporting on it.
Whether you're still building your AI-powered outbound motion or already running one and want to go deeper — this room is for you.
Titles: Founder, CEO, CRO, CMO, Head of Sales/ GTM/ Growth/ Marketing/ RevOps
🎁 Bonus for attendees: GTM Night Growth Pack
Every attendee gets access to the GTM Night Growth Pack — claim yours here.
If eligible, you'll unlock:
90% off HubSpot + 5,000 AI credits
2,000 free credits on Clay + access to Clay's GTM Accelerator
10% off Lemlist (15% on yearly)
A complimentary 45-min growth audit with Revananas
👋 Your hosts
Fabian Hartmann — Head of VC & Scaleups @ HubSpot for Startups
Jack Cane — Co-founder @ Revenanas | Clay Club Lead Netherlands
Munnawar Hashim — Education & Community @ Clay
Conor McCarthy — Sales Team Lead EMEA @ Lemlist
🪩 Vibe
Giving, sharing, learning.
Everyone in the room is vetted. We care about making the conversations worth having — not just filling a space.
You'll leave with lessons from someone who has already built the GTM engine you're working on, a workflow you can implement next week, and probably a few people worth staying in touch with.
📍 Location
Rivva — Elisa 127, Amsterdam Capacity: 80 | joinrivvia.com/locations/elisa-127
📸 Recording notice
This event will be filmed and photographed. By attending, you consent to being recorded and your image/voice being used for promotional purposes.