Make Your First AI Product Video — In One Afternoon
Video helps customers understand a product, trust it, and imagine themselves using it. But traditional product videos can take days to plan, film, edit, and approve—and hiring a production team can be expensive.
This four-hour, hands-on workshop shows you a simpler way.
You will start with an ordinary product photo, turn it into polished marketing images, bring those images to life as video clips, and combine everything into a finished product ad.
We will guide you through the process step by step using beginner-friendly AI tools from Sogni. You do not need to understand how the technology works, and you do not need any previous experience with AI, video editing, or design.
This is a working session, not a four-hour lecture. You will create the video alongside the instructor using your own product.
By the end of the workshop, you will have a product video ready to use on Instagram Reels, TikTok, Shopee, Lazada, LinkedIn, or your website.
What you will leave with
By the end of the afternoon, you will have:
• One finished product video ready to post
• Two to three polished images of your product
• A clear message and simple scene-by-scene plan
• Several short video clips you can reuse in future content
• A repeatable process for creating new product videos every week
• A take-home guide with the steps, examples, and templates used during the workshop
The goal is not simply to show you what AI can do. The goal is for you to leave having made something useful for your own business.
Who this workshop is for
This workshop is designed for:
• Founders and small-business owners
• E-commerce and marketplace sellers
• Marketing and social-media teams
• Content creators and freelancers
• Anyone who needs more product content without a large production budget
A physical product is ideal, but the same process can also work for an app, service, event, or digital product. Bring screenshots, your logo, and any existing brand materials instead.
No technical background is required.
What we will do during the four hours
0:00–0:20 — See what makes a good product video
We will begin by watching a selection of short product videos and breaking down why they work.
You will learn how successful videos:
• Get someone’s attention quickly
• Make the product easy to understand
• Show the product being used
• Give customers a reason to trust it
• End with a clear next step
You will then choose a simple style for your own video: a product showcase, a customer-style video, or a step-by-step demonstration.
By the end of this section: You will know what kind of video you are making and what you want it to achieve.
0:20–1:05 — Turn a phone photo into polished product images
Bring out your product, take a simple photograph with your phone, and upload it to Sogni.
We will show you how to:
• Remove or replace distracting backgrounds
• Place your product in different settings
• Improve the lighting and presentation
• Create clean images for advertising and social media
• Keep the important details of your product consistent
• Describe the result you want using normal, everyday language
You will see how the same basic product photo can become a clean studio image, a lifestyle scene, or a more dramatic advertising image.
By the end of this section: You will have two or three strong product images ready to turn into video.
1:05–1:40 — Decide what your video should say
You do not need to arrive with a script.
We will use AI to help you identify your customer, choose the most important benefit of your product, and write several possible opening lines.
You will then create a simple plan covering:
1. What the customer sees first 2. The problem or need 3. The product 4. How it works 5. The main benefit 6. A final reason to take action
The instructor will help you keep the message clear and focused, rather than trying to explain everything about the product in one video.
By the end of this section: You will have a short script and a scene-by-scene plan for your video.
1:40–2:40 — Bring your product images to life
Next, you will turn your still product images into short moving clips.
You will learn how to ask for simple movements such as:
• A slow camera move around the product • A close-up of an important feature • The product appearing in a real-life setting • A smooth change from one scene to another • A person presenting or using the product
We will focus on describing what should happen in the video—not memorising complicated technical instructions.
Each participant will work toward producing three to five useful clips for their final video.
By the end of this section: You will have the main video scenes needed to build your ad.
2:40–2:55 — Break
Take a short break while longer video clips continue processing.
2:55–3:40 — Put your finished video together
Now we will combine your clips using Sogni Clip Mixer.
You will learn how to:
• Trim the beginning and end of each clip • Arrange the scenes in the right order • Create smoother changes between scenes • Add music • Choose the correct shape for social media or your website • Export the finished video
You will not need professional editing software or previous editing experience.
Everyone will complete at least one vertical version suitable for TikTok, Instagram Reels, Shopee, or Lazada.
By the end of this section: You will have a complete product video ready to post.
3:40–4:00 — Improve it and make the process repeatable
We will finish by watching a selection of participant videos and sharing practical feedback.
You will also learn how to turn one finished video into several new versions by changing:
• The opening line • The first scene • The customer being targeted • The main product benefit • The order of the scenes
You will leave with a simple two-hour weekly routine for creating and testing new product content without starting from scratch each time.
What to bring
Please bring:
• A laptop and charger • A phone with a camera • One physical product to work on • Your logo and any existing product photos, if available • Headphones, if convenient
For digital products or services, bring screenshots, brand materials, and examples of what you offer.
You do not need a professional camera.
Frequently asked questions
Do I need experience with AI?
No. Everything will be explained in plain language, and you will follow the process step by step.
Do I need video-editing experience?
No. We will use a simple browser-based video tool designed for arranging and exporting short clips.
Do I need a professional product photograph?
No. You can begin with a photograph taken on your phone during the workshop.
What kind of product should I bring?
Bring something you currently sell or plan to sell. Products with clear packaging, shape, or visual details work especially well.
You may also work on an app, service, course, event, or digital product by bringing screenshots and brand materials.
Will I complete a video during the workshop?
The workshop is structured around completing one simple product video from start to export. AI results can vary, so the focus is on creating a complete first version that you can continue improving and adapting after the workshop.
Is this mainly a lecture?
No. Most of the session is spent creating. The instructor will demonstrate each stage and then help participants apply it to their own products.
Your ticket
S$350 per person
Your ticket includes:
• Four hours of guided, hands-on instruction
• The complete product-image-to-video workflow
• Script and planning templates
• Practical examples and live demonstrations
• Personalised instructor feedback during the workshop
• A take-home workflow guide
• Your own finished product video
• A complimentary three-day Sogni Unlimited trial
Come with a product. Leave with a finished ad—and a repeatable way to create the next one.
Your Sogni Unlimited trial gives you access to powerful AI tools for creating images, videos, and music, plus premium support to help you complete and refine your work.
The workshop may end after four hours, but your ability to create does not. Use the same process for your next product launch, campaign, promotion, or social-media post—without hiring a production team or starting from scratch.
After your three-day trial, you can continue creating with Sogni Unlimited for just US$20 per month.
Reserve your place and turn your next product photo into content that sells.