​High-Impact Digital Positioning

​Workshop 01 · Failing Forward Hub · Lisbon

​Showing up online with clarity.

​How do you communicate your value, build credibility, and make the right people notice you?

​Join Failing Forward Hub for a practical morning dedicated to two essential parts of building your professional presence: developing a compelling positioning strategy and creating a digital footprint that opens doors to new opportunities.

​Whether you're an entrepreneur looking to raise funding, a founder building a company, or a professional who wants to strengthen your visibility, this workshop will help you communicate your value with greater clarity and purpose.

​Expect practical insights, actionable takeaways, and a morning of learning and connecting with people who are building, experimenting, and moving forward.

​THE PROGRAM

​01 · From Positioning to Funding

​Masterclass with Isabel Carapeta · Founder & CEO, Simplifyer

​Having helped more than 2,500 entrepreneurs build their companies, Isabel brings her experience to a masterclass on positioning your business for funding.

​Together, we'll explore how to understand the fundraising landscape, identify relevant investors, and develop a compelling narrative around your business.

​What you'll take away:

• ​A map of the fundraising landscape.

• ​An understanding of the investor's mindset.

• ​A target list of relevant investors.

• ​A compelling investment narrative.

• ​An actionable fundraising strategy.

​02 · Digital Footprint: Be Found, Be Trusted, Be Remembered

​Session with Vanessa Amaral · Social Media Specialist, Defined.ai

​With more than 15 years of experience in social media and a background as Head of Social Media & Content at Worten, Vanessa will help you think more strategically about your online presence.

​Discover how to communicate your positioning clearly, understand what people find when they search for you, and focus your efforts on the channels that matter.

​What you'll take away:

• ​A one-sentence positioning statement and a clear picture of who you need to reach.

• ​A quick audit of your digital footprint.

• ​A shortlist of the one or two channels worth your time.

• ​Three content pillars to build credibility without posting every day.

• ​A simple plan to turn visibility into meetings, clients, and opportunities.

​WHO IS THIS FOR?

​This workshop is designed for:

• ​Founders and entrepreneurs preparing for their next stage of growth.

• ​Professionals who want to strengthen their personal brand.

• ​People looking to improve their digital presence and visibility.

• ​Anyone who wants to communicate their value more clearly and build meaningful opportunities.

​EVENT DETAILS

​Date: Saturday, 28 November 2026
Time: 09:30–12:30
Location: FabLab Lisboa
Address: Mercado do Forno do Tijolo, R. Maria da Fonte, 1170-221 Lisboa, Portugal

​Breakfast is included.

​TICKETS

• ​Early Bird — €30: Until 7 November.

• ​Regular — €35: Until 20 November.

• ​Last Minute — €40: Until 27 November.

​Registration is completed through Luma. Ticket payments are made separately via bank transfer. Your place will be confirmed once your payment has been received and verified.

​Please follow the payment instructions provided after registration.

​ABOUT FAILING FORWARD HUB

​Failing Forward Hub brings people together to share experiences, learn from challenges, and turn setbacks into opportunities for growth.

​We believe that progress comes from experimenting, asking questions, learning from one another, and having the courage to keep moving forward.

​Come for the learning. Stay for the conversations.

​We look forward to welcoming you in Lisbon.